This morning when I fired up my Google Analytics report, it was very different… I’m still digging through the updates, but thus far, I really like the new layout.
Some high-level changes I’ve noticed:
Easier cross-report access
Instead of reports existing as individual entities
Tighter integration with AdWords and inclusion of TV; interesting…
Different integration of Intelligence into the interface
It is going to take a lot of time to figure out all the implications and cool new features… and I’m anxious to discover every last one!
P.S., I also discovered the Analytics blog and the cool new feature of Analytics TV… I’m sure there will be many lunches spent watching and digging through this resource.
Today, Google announced the acquisition of Plink. Plink is a niche application which allows you to take a picture of a piece of art and then Plink finds out information about it.
Leave it to Google to take it to the next level!
Google released Google Goggles for Android 1.6+. This is an incredibly cool functionality that has been toyed around with on other platforms like the iPhone and by services like AroundMe. However, Google took it to a whole new place that is phone independent just like Android.
Google Goggles can identify items such as landmarks, books, business card contact information, artwork, wine and logos with a simple snapshot (which, I might add, can be discarded right away with a little click; nice feature, Google!).
Looking up information on a location like a store or restaurant? You don’t even need to take a picture. Just point your phone at it and a link to the Google Local Business ad will appear at the bottom, beckoning you to click on it to find out things like contact information, hours of operation, coupons and more!
This is a pretty incredible extension of how search works and, if it works, will drastically alter how we use the little devices we all carry in our pockets.
Very nice, Google! Very nice!
If you would like to know more about this or any of the topics on our blog, feel free to contact us at (859) 468-5313. We’d also be happy to take a look at YOUR local business listings, and your interactive program overall, and let you know how they can be improved to drive your business forward.
