Posts Tagged ‘client piece’

Know thy revenue…

Tuesday, July 13th, 2010

As with many entertainment destinations, a large portion of Totter’s Otterville’s revenue comes from parties and events. More importantly, group outings such as these are a great way to expand Totter’s exposure and bring new folks to the experience known as Otterville.

With that in mind, we created a 6′ x 11′ wall cling for Otterville which promotes the utilization of the family fun center for birthday parties.

While that is awesome and all, we wanted to influence families to consider the venue and to ask questions at the time they were coming through the main gate to Otterville. This is how it looks from the point at which Mommy and Daddy would be checking in little Jane and Johnny….

Attention grabbing and activating! What an awesome piece!

If you would like to know more about our capabilities and how we can deliver more IMPACT to your marketing plan and business, don’t hesitate to contact us!

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We give our clients
the shirts off our backs!

Monday, June 21st, 2010

Reser Bicycle Outfitters approached us to do a promotional piece for Bike Month 2010 (May).  The two primary goals of this promotional piece were to:

  1. Drive brand recognition and recall
  2. Drive subscription to the Reser Bicycle Outfitters e-mail newsletter

We created a custom t-shirt (front shown here) for RBO to give away throughout the month in store and at Bike Month commuter stations around Greater Cincinnati and Northern Kentucky… then we decided to kick it up a notch.  We wanted an easy to distribute and carry form factor that also reinforced Reser Bicycle Outfitters as THE full service bicycle shop in the area.

Handing people another free t-shirt (despite the fact that it is a really cool free t-shirt) seemed so also-ran and cumbersome…  so, we came up with this awesome compression execution with a bicycle-wheel insert. This form allowed for easier distribution, carrying and reinforced the bike shop’s equity.

All-in-all, it was an awesome project that served its purpose…  on any given day you can see them around town AND the newsletter subscriptions grew by 50% via this initiative.

Do you have something to say?  Let us help you find a creative and high-IMPACT way to do it…  Just reach out to us and we’ll get started on creating some magic for your business!

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Think you’re extreme?

Monday, June 14th, 2010

Reser Bicycle Outfitters frequently sponsors & attends events for promotion and signage at the events is usually poor so RBO asked us to create a banner for them. The particular banner they requested was an awesome, under-table 6′ x 2′ one that could be used to attract high-end riders… and if you’re going to attract folks who enjoy careening down hills, it’s gotta be cool…

This banner was one of a series used at different events targeted at road bikers, mountain bikers and more recreational, family-orient, bikers. They have proven to be effective at drawing attention and further extending the Reser Bicycle Outfitter business name and brand.

Do you have something to say? Let us help you find a creative and high-IMPACT way to do it… Just reach out to us and we’ll get started on creating some magic for your business!

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Nothing says
Cinco de Mayo like…

Wednesday, May 5th, 2010

A REALLY BIG BANNER!

Our client, Margarita’s in Cold Spring, Kentucky wanted a great way to announce their big shindig on Cinco de Mayo. They had bands, drink specials and tons of food. These banners were part of a larger initiative to drive traffic to the restaurant for that event.

Below is one of two identical 10′ x 3′ banners that were produced. One was posted at the street, along I-27, shown below, and the second was posted along the parking lot (as shown in the 2nd picture).

A custom, 10x3 banner created for Margaritas of Cold Spring, Kentucky

The second design was a15′x3′ banner that hung under the awning of the restaurant as shown below.

These banners were designed and produced in house and are an example of what we can do to promote businesses very 15x3 and 10x3 banners used at Margaritas in Cold Spring, Kentucky inexpensively. We have previously mentioned our ability to print work like posters, brochures and business cards. This work is an example of our other capabilities with promotional, advertising and marketing pieces like coraplast signs and vinyl banners.

If you’re looking to get the word out about your business, online or off, contact us and we’ll help you make an IMPACT.

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Who says there’s no free lunch?

Wednesday, April 14th, 2010

Here are a few grassroots print pieces we created for Margarita’s of Cold Spring, Kentucky.

The first is a door hanger which was taken to neighborhoods around the restaurant. With the high-value call out, custom photography and great creative (of course…), Margarita’s saw a great response.

Another piece IMPACT created was a BOGO lunch coupon/postcard. This 6×9 postcard was used to build the lunch crowd. Sent out to people who “dropped their business card in the bowl” and left behind at other local establishments, the BOGO lunch postcard has done a lot to grow Margarita’s business.

If you’re interested in see how we can IMPACT your business, don’t hesitate to contact us. From marketing consulting to design work and from brand development to print production, IMPACT can and will build your business. Without the ability to IMPACT your target market, where are you?

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A “POSITIVE” Launch

Monday, February 1st, 2010

IMPACT launched the POSITIVE Magazine web site today.

POSITIVE Magazine is full of high-quality photography, video and articles about people, places and events. POSITIVE features men and women who have chosen to follow a path in life that fulfills their passion and brings happiness to the lives of others… the people who inspire us by honoring their dreams.

POSITIVE is a media company with a heart for others, hope for the future and optimism in the journey.

The home page is laid out horizontally to reinforce and reflect the nature of the underlying periodical and publishing company.  It is an online and off-line magazine and we wanted the web site to reflect that.  Secondary content, video and photography focused pages leverage the typical web-based, vertical layout.  This was done to maximize usability on these content-oriented portions of the site.

Additional print advertisements have been created for this client in order to drive awareness of the online and off-line publication.

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