This morning when I fired up my Google Analytics report, it was very different… I’m still digging through the updates, but thus far, I really like the new layout.

Some high-level changes I’ve noticed:

• Easier cross-report access
• Instead of reports existing as individual entities
• Tighter integration with AdWords and inclusion of TV; interesting…
• Different integration of Intelligence into the interface

It is going to take a lot of time to figure out all the implications and cool new features… and I’m anxious to discover every last one!

P.S., I also discovered the Analytics blog and the cool new feature of Analytics TV… I’m sure there will be many lunches spent watching and digging through this resource.