Reser Bicycle Outfitters approached us to do a promotional piece for Bike Month 2010 (May). The two primary goals of this promotional piece were to:
- Drive brand recognition and recall
- Drive subscription to the Reser Bicycle Outfitters e-mail newsletter
We created a custom t-shirt (front shown here) for RBO to give away throughout the month in store and at Bike Month commuter stations around Greater Cincinnati and Northern Kentucky… then we decided to kick it up a notch. We wanted an easy to distribute and carry form factor that also reinforced Reser Bicycle Outfitters as THE full service bicycle shop in the area. 
Handing people another free t-shirt (despite the fact that it is a really cool free t-shirt) seemed so also-ran and cumbersome… so, we came up with this awesome compression execution with a bicycle-wheel insert. This form allowed for easier distribution, carrying and reinforced the bike shop’s equity.
All-in-all, it was an awesome project that served its purpose… on any given day you can see them around town AND the newsletter subscriptions grew by 50% via this initiative.
Do you have something to say? Let us help you find a creative and high-IMPACT way to do it… Just reach out to us and we’ll get started on creating some magic for your business!
Tags: client piece, linkedin, Reser, t-shirt