Archive for April, 2010

Given enough time & good motivation…

Friday, April 30th, 2010

Just found this on Gizmodo

CRAZY stuff here!! These guys, put together an incredibly technical solution, leveraging an iPad, a laptop, wireless local networks, TouchOSC, Ableton, a python script from Mono, which allows them to wander around amongst the crowd while they DJ and rock out…

What I dig…  Their passion, creativity, personality and their pure pursuit of the cool which is driving the project.  Oh, and their mixing together of a handful of my favorite songs in a way that could “never be done with vinyl” was pretty impressive, too…

I can’t wait to see their demo of the “shake box”.  This functionality looks like it will add an even more tactile interaction and response to the whole setup.

Get to the 5 minute mark to hear the pretty cool mix they threw together using this crazy configuration…  The details are not for the faint of heart; sounds like they leveraged some of the best and brightest to make this magic work.

Oh, the tools made available to you when you’re a celebrity… or you have minimal responsibility and massive amounts of time on your hands.  So jealous… :)

Great work, Andrew & Andrew!

Who says there’s no free lunch?

Wednesday, April 14th, 2010

Here are a few grassroots print pieces we created for Margarita’s of Cold Spring, Kentucky.

The first is a door hanger which was taken to neighborhoods around the restaurant. With the high-value call out, custom photography and great creative (of course…), Margarita’s saw a great response.

Another piece IMPACT created was a BOGO lunch coupon/postcard. This 6×9 postcard was used to build the lunch crowd. Sent out to people who “dropped their business card in the bowl” and left behind at other local establishments, the BOGO lunch postcard has done a lot to grow Margarita’s business.

If you’re interested in see how we can IMPACT your business, don’t hesitate to contact us. From marketing consulting to design work and from brand development to print production, IMPACT can and will build your business. Without the ability to IMPACT your target market, where are you?

Google Goggles…

Monday, April 12th, 2010

Today, Google announced the acquisition of Plink.  Plink is a niche application which allows you to take a picture of a piece of art and then Plink finds out information about it.

Leave it to Google to take it to the next level!


Google released Google Goggles for Android 1.6+.  This is an incredibly cool functionality that has been toyed around with on other platforms like the iPhone and by services like AroundMe.  However, Google took it to a whole new place that is phone independent just like Android.

Google Goggles can identify items such as landmarks, books, business card contact information, artwork, wine and logos with a simple snapshot (which, I might add, can be discarded right away with a little click; nice feature, Google!).

Looking up information on a location like a store or restaurant?  You don’t even need to take a picture.  Just point your phone at it and a link to the Google Local Business ad will appear at the bottom, beckoning you to click on it to find out things like contact information, hours of operation, coupons and more!

This is a pretty incredible extension of how search works and, if it works, will drastically alter how we use the little devices we all carry in our pockets.

Very nice, Google!  Very nice!

If you would like to know more about this or any of the topics on our blog, feel free to contact us at (859) 468-5313.  We’d also be happy to take a look at YOUR local business listings, and your interactive program overall, and let you know how they can be improved to drive your business forward.

Subway, what are you thinking?

Sunday, April 11th, 2010

Just a quick rant about customer service…

Here in the Midwest, many of our Walmarts have Subway mini-stores inside of them.  These mini-stores do have a dining area associated with them and they advertise free WiFi.

In the past three months, I’ve had to get tires and oil changes for my vehicles.  It turns out, that Walmart, by far, is the cheapest in this area.  So… off to WalliWorld I went.

One would think, Walmart would offer free WiFi.  The rest of the world does.  Free WiFi would, hands down, make Walmart top of mind to me for automotive work.  If I gotta sit there, I want to have online access.  Yes, I know they want me to shop instead of sitting there, but knowing I can cruise the web or do work would make me much more comfortable and make the trip to Walmart much more enjoyable.  To end that rant, Walmart should have it.  Period.  Get with the times, folks.  The current situation does not make for a good customer experience.

Back to the rant about Subway.  With the first repair, I went to the Walmart in Independence, Kentucky.  Since Walmart didn’t have it, I wandered into the attached Subway which said it did.  Surprise.  The router was WEP protected and none of the employees knew the code or enough English to understand the question.  That said, they were concerned an polite.  That’s a net-zero for customer satisfaction.

Today, I needed an oil change and a tire repair for our van.  Off to WalliWorld again.  This time, I went to the location in Alexandria, Kentucky.  This time, when I wandered into the Subway, the staff was R U D E and told me they didn’t care when asked about the WEP code.

I ALMOST FELL OUT OF MY CHAIR!

MORAL?

  • @WalmartKevin: WiFi is a cheap expense and, even if it is painfully slow like it is at this McDonald’s, at least it shows savvy consumers that you’re thinking about them and their experience in your store.
  • @subwayfreshbuzz (and other stores): Customer satisfaction is EVERYONE’s responsibility.  I would FIRE the staff at the Alexandria, Kentucky Subway if I was the franchise owner.  Rude, unwarranted and completely counterproductive.  I took my laptop, my hunger and my dollars across the street to McDonald’s while I waited. Inconvenient?  Absolutely!  But this is how I vote with my dollars.  I refuse advocate that kind of behavior.  The funny thing is that 3 other tables around me were just as shocked at the response as I was.  Think they are coming back?  I know I’m not.
  • Finally, @McDonalds, thank you for thinking of me.  I appreciate the fact that you respect my opinion and that you will go the distance to make your customers happy.  If you can get some more, good tasting and healthy menu choices, your restuarants may actually get back to the top of our family’s list…  You have the customer experience and the availability.  Get better (HEALTHIER) food, and you’ll win…

Anyway, I try to keep rants out of this blog.  However, I wanted to be heard on this and I wanted all of the businesses out there to realize that crafting a great customer experience in your establishment is the key to success.  Do it, and reap the rewards.

And add WiFi.  You should just have it.  :)

The Tough “Pad”…

Wednesday, April 7th, 2010

With all of the hoppla surounding the iPad, this was a refreshing and light-hearted way to reinforce Blendtec’s “Will it blend” concept. Over and over again, this concepts proves to be a winner.

Two quick thoughts.

First, only 3 days after the release date, this video ALREADY has over 2 MILLION views.  That is massively impressive!

Second, with all of the things that Tom from Blendtec blends and all of the wonderful gases and dusts that he gets exposed to, is he going to be the next Tin Man 20 years from now?

Sorry for the Wizard of Oz throwback, but did you see all of the dust from the remains of that “tough pad”?

While I haven’t gotten my hands on an iPad, YET, I have been thinking a lot about the impact that iPads, gestures and more mobile computing can have on our clients’ businesses and have developed a lot of thoughts about how this is going to change/affect things going forward.  Stay tuned for more updates as I’ve got more uncanny and sometime unconventional thoughts about the core affects these have for us all.  For a more direct path to the information, I’ve set up an iPad tag within the blog so you can follow it, specifically.

Google Maps goes 3D

Thursday, April 1st, 2010

Image of IMPACT's home offices in Bellevue, Kentucky in 3DGoogle Maps recently released the ability to view locations in anaglyphic 3D (the kind of 3D that utilizes red and blue, color separated, glasses).  When in street view, just click on the icon below the zoom factor to turn on the 3D display.

While this functionality is kinda cool, the value and quality of these 3D images is questionable.  From within Google Earth, there is a link to go from that platform, to Google Maps, and then down to the Street View functionality, but the anaglyphic 3D functionality, to date, has yet to be introduced into Google Earth.

We are looking forward to Google offering this stereoscopic functionality, real time, in Google Earth.  This could be a truly mind-bending addition to the Google Earth fly-by tours.

According to the Lat Long Blog, Cincinnati was 3D as of 1/15/2010.  However, we were unable to reproduce the 3D modeling within Google Earth today.

In any case, this is a pretty cool functionality which will only become more and more useful for everyday applications as it matures.  Hats off, as always, to Google for pushing the boundaries.

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